Privacy notice

Last updated 30 September 2026

The short version. Guroo is run by Sanidh Trading Company Limited. We collect the least we can to teach your child maths and show you their progress. No adverts, no selling data, no third-party trackers, no chat, and we never ask a child for an email address. You can turn off usage statistics at the bottom of this page, and you can ask us to delete everything at any time.

For children 🦉

Hoot! Here's what Guroo knows about you: your first name and age group (a grown-up told us), and your scores and stars. We use them to show your progress and choose your next trick.

We never show adverts. Nobody can message you in Guroo. If anything worries you, talk to the grown-up who set up Guroo.

Who we are

Sanidh Trading Company Limited, registered in England and Wales (company number 17287046), is the data controller for gurucool.uk and the Guroo app. Registered office: 16 Vane Close, Harrow, HA3 9XD, United Kingdom. Data protection requests: privacy@gurucool.uk. Anything else: hello@gurucool.uk.

What we collect and why

Grown-up accountEmail address and password (stored securely by our database provider; we can't see your password). Optional mobile number, and whether you agreed to WhatsApp progress messages. Why: to run your account and, only if you opt in, send progress updates.
Child profileFirst name (a nickname is fine) and age group, entered by you. Why: to personalise lessons and reports. We never ask for a child's email, photo, school or location.
Learning progressWhich tricks and lessons were played, scores, stars, hints used, points, streaks, badges and levels. Why: to track progress across devices, pick the next trick, and write your progress report.
Try-without-signing-upA trick played before signing up is stored only on your device. If you then create an account, that one result is copied to your child's profile, along with the first name you typed.
Usage statisticsA random ID for your browser, which pages and features were used (for example “trick started”, “worksheet link tapped”), device type (phone or computer), the website or campaign that brought you here, and dates and times. Why: to see what helps children learn and which ways of finding Guroo work. You can turn this off below.
Invite linksWhen you share a trick, the link contains a random code linked to your account, so both families can be given a reward when a friend joins. The friend sees no personal details about you or your child.
Weekly trick emailsIf you ask on our website: your email address, the page you signed up on and how you found us. We are not sending these emails yet; when we start, every email will have an unsubscribe link.
Interest in paid packsTaps on the 80p extra-practice button, so we know whether to offer them.
Website hostingOur host keeps standard server logs, including IP addresses, for security.

Our lawful bases (UK GDPR)

Children

Guroo is for children aged 5 to 11, set up and managed by a parent or carer aged 18 or over. We follow the ICO's Age Appropriate Design Code: privacy settings are high by default, we collect the minimum needed, there is no advertising, no profiling for marketing, no location tracking and no way for strangers to contact a child. Encouragements in the app (like streaks) are there to support learning, and there is no pressure to buy anything.

Who else handles your data

These providers only process data on our instructions. Where they handle data outside the UK, this is under safeguards recognised by UK law. We don't sell or rent data, and we don't use advertising or social media trackers. Fonts and images are served from our own site, so opening Guroo doesn't contact Google or any ad network.

Storage on your device

Guroo doesn't use cookies. It uses your browser's local storage for things the app needs to work (keeping you signed in, the chosen child, settings, and a copy of progress so it loads quickly and works offline), and for usage statistics (a random browser ID and how you first found us). Turning statistics off below stops the second group.

How long we keep data

Your rights

You can ask us to: give you a copy of your family's data, correct it, delete it, restrict or object to how we use it, or move it elsewhere. Email privacy@gurucool.uk from your account's email address and we'll reply within one month. To delete your account and your children's data, just email "Please delete my Guroo account".

If you're unhappy with how we handle data, please tell us first. You can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, 0303 123 1113.

Changes

If we change this notice, we'll update the date at the top. For important changes, we'll email account holders.

Usage statistics on this device

Checking…

This setting is saved in this browser only. Sign-in, progress and invite rewards keep working either way.